People who were born in a certain place are called natives of that place.
Being a native of a place is usually a good thing because it means you belong there.
Examples:
The natives of this island are very friendly.
She is a native of Japan.
The natives of this land know all the secrets of the forest.
The natives have a special dance they do.
The natives have lived here for a very long time.
The natives know the best places to find food.