Spinmasters are people or organizations that try to influence public opinion by presenting information in a way that makes them look good.
Spinmasters are often seen as tricky or dishonest because they try to make things seem better than they really are.
Examples:
The spinmasters tried to make the bad news sound good.
The company hired spinmasters to improve its image.
Spinmasters often use clever words to make things seem different than they really are.
The spinmasters tried to make the story sound funny, but it wasn't.
The spinmasters can make anything seem good, even if it's not.
The spinmasters are like magicians, making things look different than they really are.